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There's never been a more thrilled title sponsor!
How happy are we to be the title sponsor of one of the most exciting rugby championships in Europe! You can rest assured that we're taking our responsibilities very seriously. It's not about just putting our name on a few pitch hoardings and taking a back seat (in a swanky corporate box).
We'll be pulling out all the stops to match the commitment you see on the pitch. We want to bring fans closer to their sport, support grass roots and local communities and we're here to stay - committed to investing in all levels of the game for the next four years! That's what we mean by 'Rugby just got more Direct'.
But first, we've got the twists and turns of another epic, breathless, action-packed season of world class Rugby to enjoy. 135 scintillating games, 12 legendary teams, 4 different countries. Bring it on!
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