Now that the dust around Irish banks seems to have settled a bit, I am amazed to see most of them go back to their old marketing behaviour. In particular, I’m referring to the addiction to and obsession with promotional rates. What’s that all about? I was triggered by several advertisements from one of our competitors recently offering 7% on a current account! Wow, sounds great doesn’t it? But is it really transparent?
Surely it’s time for the Financial Regulator to address the lack of transparency in the advertising of, not only savings accounts, but banking products in general. I fully endorse this need for clarity. Indeed RaboDirect has always and will continue to take a leading role here offering simple and transparent products. Our new campaign about the Truth is a striking example of this.
My personal view is that promotional rates are not in the long term interests of the consumer. And are not helping to bring back much needed clarity and transparency in the Irish banking markets. There is too much potential to mislead the consumer. Isn’t that what got us into this mess in the first place?
Here’s some examples: (correct as at 16th June 2009)
7% on a current account. Unfortunately only for the first €2,000 and only if you lodge €1,500 a month, minimum. If you don’t lodge €1,500 every month, interest is just 0.1%.
3.55% on an easy access savings account from a new entrant in the market. By the way, if you make more than 6 withdrawals a year you lose 30 days interest on the amount withdrawn.
The DualSaver account paying 5% EAR variable up to €5,000 based on direct debit saving between €100 to €500 a month. Amounts above €5,000 will go into a lump sum balance account earning just 1.75% and at that, you need to give 7 days notice if you want to get at your money.
Up to 3.5% for a bonus saver and access to your money when you need it? What that actually means is 0.01% for a €0 - €9,999 balance, 3.00% for €10,000 – €24,999 and 3.50% for €25,000 – €1,000,000. Unless, of course, you do not access your money more than once every quarter and only 4 times a year. By the way, the money has to come from an account outside of this bank.
Triple 35, 3.5% on balances over €10,000, anything below that gets 1.5%, along with 35 days notice for any withdrawal.
An internet savings account offering 4% of which 0.5% is only valid for 6 months. However no interest will be paid in any month where a withdrawal is made. If a withdrawal is made in any of the first 6 months after account opening, the Bonus rate of 0.50% only will be paid on that month. Hmm, surely that’s instant access against a high price !
Still following all of this?
RaboDirect has from the very start, always been about clarity and straight talking. Now, more than ever, we feel that honesty is vital if we, as an industry, ever want to regain confidence from the Irish banking public.
In our line of business this means that we will always strive to be open and up front about what we do. We will continue to offer simple, easy and accessible products with the backing of a triple A rated parent. And we will strive to offer competitive rates.
Don’t be fooled!
So sure, if you have loads of free time to spare to browse all offers out there …want to check on an almost daily basis if you are still within the range of the Terms & Conditions of the various products on offer…want to check on the safety of the banks offering them… don’t believe in the value of ratings…don’t mind banking with a bank which can only survive with government support then yes…there are better deals out there.
If, on the other hand, you want peace of mind, a simple product, 24/7 access to your money and a decent rate, RaboDirect is a good place to be. When you compare our rate and the associated product features and benefits and its simple terms and conditions, we’re still offering one of the highest rates in the market . Ultimately, it’s your money and you’ll decide what’s best…just don’t be fooled.
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