Marketing Manager - Interim

Reports to: General Manager

Location: RaboDirect, IFSC, Dublin 1

Job Profile

RaboDirect.ie, the straight talking online bank, is building a reputation in the Irish market for delivering no-nonsense savings, investment and personal lending products. This is a rare opportunity to join a team that has won many industry and advertising awards since launch. An interim Marketing Manager is required from October 07 – July 08 as maternity cover.

Key Responsibilities

• Promote and position RaboDirect’s brand in Savings and Personal Lending 
• Develop and manage savings and lending marketing campaigns with regard to online and offline media aswell as BTL activity where appropriate.
• Liaise with advertising and media agencies to develop advertising campaigns

• Take ownership for the product management and sales targets of the following products:
  RaboDirect Savings & Term Deposit Accounts

• Maintain and develop content on the RaboDirect website, ezines and eflashes
• Together with the RaboDirect Compliance Officer ensure that all marketing material is compliant with all regulatory requirements.
• Manage within the allocated general marketing budget
• Produce sales reports with critical analysis and recommendations
  

• You must be an experienced marketing professional with relevant experience in the financial services sector
• Third level business or marketing degree essential.
• Minimum 4-5 years in a similar role essential
• The ability to analyse reports and identify trends and issues
• Excellent communication skills, both written and verbal
• Relationship management skills
• Attention to detail and time management skills are critical
• Experience in updating online web content is advantageous but not essential as full training will be provided
• The ability to work in a team environment particularly with international partners/suppliers

To apply for this role, please email your cover letter and CV to caitriona.foley@rabobank.com