RaboDirect wins top online marketing award
Martin O'Leary, Online Marketing Manager at RaboDirect, has received the Internet Marketer Award at the ninth annual IIA Net Visionary Awards which took place on Thursday 15th November at the Mansion House in Dublin. Greg McAweeney, General Manager at RaboDirect, was shortlisted in the Best Online Bank category and Aoife Murphy, Investments Marketing Manager received a nomination for the Best Podcaster Award.
The Internet Marketer accolade recognises an individual who has excelled in the field of Internet marketing through innovative techniques and successfully executed campaigns using various online marketing tools.
Commenting on the win, Martin O'Leary said, "It is an honour to be recognised for this award in an increasingly competitive online marketing industry. Our online marketing campaign at RaboDirect seeks to reinforce our brand values and our commitment to offering simple, transparent products that offer great value without the financial jargon. RaboDirect has pioneered online banking in Ireland and this award is testament to our customer focussed and security oriented approach."
RaboDirect.ie provides customers with enhanced financial content including Podcasts from Financial Experts and an Online Investor Centre. It employs some of the latest in Web 2.0 functionality, including RSS feeds which enable visitors to access up-to-date information in their own time while being notified automatically by RSS alerts as new content becomes available. RaboDirect.ie launched in May 2005 and remains Ireland's first and only dedicated online bank and is part of the AAA rated Rabobank Group.