MoneyMate Investor Magazine Awards March 2006
RaboDirect wins top Awards for Best Newcomer and Best Ad Campaign
Online savings and investment bank RaboDirect has taken two top accolades at this year's MoneyMate and Investor Magazine Awards. RaboDirect won the award in the Best Newcomer and Best Financial Advertising categories. A subsidiary of the AAA rated Rabobank, RaboDirect launched on the Irish market last May with an instant demand deposit account attracting a variable flat rate of 3% since increased to 3.70% and execution-only funds with very low entry and exit costs are very low 0.75%.
Commenting Greg McAweeney, General Manager RaboDirect said "We are delighted to win these awards and in particular the recognition that RaboDirect introduced real competition into the savings and investments markets. We offer simple, uncomplicated straightforward products. We have one savings product with a variable rate of 3.2% rate (now 3.70%) which is available to all customers. We treat all our customers equally and don't tie them up in knots with complicated offerings and conditions that penalise you the minute you over step them. Our top rated funds are provided on an execution-only basis and are independently rated by Standard and Poors and Morningstar. Minimum investment amounts are only €100, there are no bid/offer spreads or early encashment penalties.
The uncomplicated and direct approach that RaboDirect has taken to savings and investments is reflected in our advertising campaign theme which is simply about telling it as it is and that's what we do at RaboDirect . We are very proud of our straight talking advertising campaign and the executions which inject humour in a traditionally dull advertising market segment ".