RaboDirect Wins 'Best In Financial Services' At The Digital Media Awards Again

Friday, 18th February 2011: RaboDirect, the online savings and investments bank, has been awarded the Best Financial Services Website at the annual Digital Media Awards ceremony, which took place recently at the Dublin Convention Centre. With over 500 digitally minding people gathered to honour the best of digital in Ireland, RaboDirect beat off stiff competition from Bank of Ireland and Irish Life and Permanent to receive the accolade for a second year in a row with the judges citing RaboDirect's success at 'delivering exactly on its core marketing message of Straight Talk.'

Commenting on the award, Roel van Veggel, General Manager at RaboDirect said: "We couldn't have asked for a better start to 2011. Receiving this award for the second year in a row proves that our strategy is paying off - thanks to the huge effort the entire team at RaboDirect have put in over the past year. Our aim is to continue delivering on our promise to empower our customers by offering simple products backed up by exceptional customer service."

"From our customer care and fulfillment centres, right through to our operation and marketing teams, it is a truly collaborative effort. We're so proud our brand has come through this most difficult economic period even stronger than before. With more improvements to our website coming down the line, we're looking forwarding to developing our online strategy over the next 12 months."

The panel of 20 expert judges were glowing in their praise of RaboDirect's online strategy, highlighting the Bank's 'winning combination of subject matter and accessibility, consolidated by comprehensive use of social media... its effective leveraging of parent bank brand values and positioning'.

Launched in 2003, the Digital Media Awards were created to raise awareness of the emerging digital media sector and honour creative excellence in the digital space in Ireland. The Best Financial Services Website category recognises excellence in the use of digital media within the financial services sector and is open to online banking websites/applications, shares & securities trading websites/applications, insurance, loans, payments and cards and other finance related websites/applications.

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